At Wonder Vision, we have an ethos of ‘Push Beyond’. With an insatiable curiosity, we’re constantly asking ‘what next?’. Using our combined experience, we then make it happen. James’ talk will focus on product CGI case study ‘Redefining Chilly’s Bottles product imagery with CGI’ and architectural CGI project, ‘Top-heavy Tower’, for which we modelled a whole block of Lower East Side New York. Our production breakdowns and behind the scenes insight will uncover our approach, techniques, tools and software pipelines used in each project to ‘Push Beyond Reality™’. The software used includes 3ds Max, Vray, Maxwell Render, HDRI Light Studio, Google 3D Maps data, Photoshop and After Effects.